The interactive nature of the Internet is ideal for implementing direct response advertising campaigns. Almost every new infomercial directs the viewer to a website for more valuable information in a format that they can print out. Most online businesses have been doing the same things for years, thinking that people will magically find them, or that they will hear or see their web address once and remember it forever.
To properly support a direct response advertising campaign, a website should:
be easy to navigate and use
be similar to corporate brand
easy to find on keyword searches
include product support and warranty information
include end-user information and product instructions
include shopping cart / transaction procession
include links to other company websites
And, most importantly your internet business should be properly designed and outfitted with the most up-to-date Web 2.0 tools.
A critically important thing to track and consider when you test different systems too is to test:
1. Conversions - Bottom line is that a system is created to convert and generate sales. If you have a beautiful system but it's not converting sales… there is a problem.
No matter what system you choose, the advertising will roughly cost the same. So if one is converting sales every 300 - 400 opt ins. And the other is converting sales every 100 opt ins… it's costing you 200% more to market the system with lower conversion ratios.
2. Track the "Time in Pipeline" - How quick does your opt in convert to a sale. At this type of pricepoint it is NOT abnormal to have a prospect take some time (4-6 weeks) to actual make the buying decision.
At this price people have to think about it, talk with spouses and get the funds together… this usually takes some time. That's ok if you took the time to develop that lead with sound [tag]attraction marketing[/tag] tactics.
So compare the systems. Some convert sales faster than others. And even if you are [tag]building your own list[/tag] instead of driving the traffic to a system's database for automated follow up, remeber that having a HUGE list that is your own… but that no one buys anything from is not really productive. Read more
List Building with Funded Proposals seem to be all the rage right now, but are they really benefiting you? Or just building someone else's list?
A funded proposal in [tag]online marketing[/tag] is where you advertise and build a list. The first thing you offer your prospect is some sort of low priced ebook, report, audio recording, software, or something of value. You then later follow up and promote your primary program or whatever else is next to offer in your marketing funnel.
One of the most popular ones I've seen and used in the recent past in the [tag]Home Business[/tag] arena has been [tag]Mike Dillard[/tag] and his [tag]Magnetic Sponsoring[/tag]. The way it works is I promote Mike's free 10-day Magnetic Sponsoring Bootcamp, which then sells the $47 book. Each sale nets me a $20 commission.
But the thing is that the people I refer to him stay on his database and his newsletter promotes all kinds of other things to these people as well as very aggressively brands Mike as the "go to guy" for learning online marketing…
Did you know that about 95% of Online Marketers have been taught outdated, obsolete information about how to [tag]make money online[/tag]?
Well, to be perfectly honest, nobody really knows what percentage of online marketers have been mis-informed but just take a look around, especially in your email inbox. It's probably full of a bunch of hyped up ads that promise the world and then redirect you straight to some replicated company site, right?
All the hype, and the crazy claims. Nowadays "marketers" have been addicted to the "fear ad" rage and that's really an amateur move that really doesn't position the marketer as a reliable or trustworthy source of information. You know, the ads that always ad that fake element of fear such as:
"Your MLM Company, a scam?"
or
"The Lies of Your Direct Sales Company…"
It's amazing people waste their marketing budgets on these non-producing "ads".
The truth is, if you've been involved in a [tag]home-based business[/tag] for a while, many of the ideas and concepts in this blogsite are going to sound opposite to what you were taught before. Many of the concepts we teach go against the grain of the status quo "training" that you have received. Read more
There is definitely a "Secret" to success with [tag]Attraction Marketing[/tag] and [tag]List Building[/tag].
All the massively successful people I've met in this industry know this little "secret".
They have all been givers.
And hard workers.
There is a "secret" to [tag]direct sales[/tag] and [tag]network marketing[/tag]…
There really is. It's not hype… know what it is?
Look further out than your own nose. Be selfless. Learn. Give. Share.
That's what it's all about. So many people get in and are so focused on making themselves rich. And they seem so desperate… and so selfish… hoarding methods and info… and if they're offering info to their team… it's always at a price… simple marketing knowledge… and even to their team… at a price??
I have a guy Charlie on my team. You do to. If he's not on your team yet, he will be before too long, trust me.
You see Charlie just got started in one of my automated online marketing systems and has invested a total of $50 into advertising. That has generated Chuck about 10 opt ins and… "surprisingly" no sales.
Chuck hasn't done too much else. He's waiting to see if this "thing" really works before he spends more money or, God forbid, put in any effort to generate even free traffic…
He's starting to email me everyday about what to do to get some of those 10 people on his list to buy or join him…
He's kinda sounding like he's mad at me or something. Real frustrated is Chuck. He's a "bidness owner" and this is not
working. Been at it a whole 8 days too…
I wrote back to Charlie and you may want to take note and save this post so you can send it to your "Charlie"…
Hey there Charlie,
I've invested about $800 total in my [tag]Reverse Funnel System[/tag] for my first month.
$300 for the monthly fee.
$500 in advertising. Mainly in "[tag]attraction marketing[/tag]" ads and [tag]list building[/tag] with ezine solo advertising. Read more
Build a 100,000 member opt-in list in only 30 days.
It has always been said that the money is in the [tag]email list[/tag]. And like in real estate, where the 3 most important things are "Location, Location, Location." In marketing it's:
It has been said that you can make $1 each and every month for every member you have to your [tag]opt-in list[/tag].
So if you have 1000 member, you can make $1000 per month with all different [tag]affiliate programs[/tag].
If you have you have 15,000 members you can make up to $15,000 per month. What if you had 100,000 members.
Well there is a new site that helps you get 100,000 members to your opt-in list in under 30 days. The reviews have been outstanding and it seems that finally every marketer both big and small have joined this FREE service.
Michael Cheney Talks Traffic - Interview With A Traffic Expert
Michael Cheney, one of the most-respected names in [tag]attraction marketing[/tag], has been online since 1995 and is the man behind the 6-Figure launches of AdSense Videos and 11 Days To List Profits. He has unveiled a new videos product - "Michael's Traffic Videos" which covers everything to do with traffic and comes with 100,000 instant ad credits and a tailored Fast-Track To Traffic Action Plan.
We managed to grab some time with him recently and quiz him on his favorite topic - traffic generation and [tag]list building[/tag].
You'll get a lot out of this interview including a killer 40-page E-book on traffic that Michael has written to help you avoid the Top 20 Traffic Disasters!
So let's get started.
Q. Firstly Michael, thank you for joining us today in your busy schedule.
2. Place simple, targeted ads that compel your target market to click and see what's going on at your site.
3. Drive these clicks to a personal lead capture page which offers a strong headline, subheadline and some key benefits about your program, product or service. Compel your target market to opt-in to receive the detailed information you offered on your lead capture page.
4. Have a personal autoresponder, hooked up to your capture page, email a series of follow up letters to your leads providing valuable content and also inlude a link and an invitation to review more details on your website. This is how, on autopilot, your self generated, targeted, [tag]business opportunity leads[/tag] will be redirected to your website (sales page) which will introduce you, and give a professional multi media presentation of your [tag]online business opportunity[/tag], sell your product, or sell "You, Inc." Read more
[tag]Online Marketing[/tag] has different niches inside of it.
Whether you're list building because you're involved in a [tag]Network Marketing[/tag], Multi-Level Marketing, Affiliate Marketing, [tag]Direct Sales[/tag], or Information Marketing program, one big component of being successful is being able to get your offer in front of as many good quality people as possible, right? That's marketing 101.
To be successful in online marketing, you MUST build a "Network" and "Market" to it effectively. No matter what type of compensation plan or what type of affiliate or info marketing you do, in order to build a profitable [tag]home business[/tag] you must build a high quality, [tag]targeted email list[/tag] of prospects and get them in front of your system's sales page or send them your offers consistently. Read more
Imagine having a targeted, hyper-responsive [tag]email list[/tag] of 20,000 to 100,000 [tag]opt-in leads[/tag] to market to… AND being able to practically build it on autopilot…
Dig in to this blog and future posts to learn how you can have it in less than 30 days, and know how to profit from it.
Don't you ever wonder how top internet marketing experts get thousands of fresh [tag]opt-in leads[/tag] on their mailing lists consistently, while most people struggle to get even a few opt-in leads to trickle in each month?
I personally believe this whole [tag]lead generation[/tag] thing has been rigged for a while. The deck's been stacked against us for quite some time. What most "gurus" preach is not always what they practice…
Let me be real honest with you up front… you are here because you're actively seeking t learn how to generate quality traffic to your website, right? You're looking for that [tag]list building[/tag] magic pill that will flood your site with targeted traffic and will generate tons of sales for your [tag]online business[/tag]. Read more
