Newspaper Advertising

Newspaper Advertising Tactics

Recorded Call:

Tips to Get the Most Out of This Training:

* Print out this PDF Handout so you can take notes.

* Listen to the recorded call on this page while taking notes.

* Think of how to quickly implement the tools revealed from this training

* Complete 4 action steps this week to get this tactic rolling for you.

Resources:

1. Download PDF: http://www.theurbancowgirl.com/globalmentors

2. Newspaper Research Tool: http://dailyearth.com

3. Team Training Site: Paid Marketing > Offline
Marketing Section: http://www.RFSGlobalMentors.com

Where to Get POWERFUL and PROVEN AD COPY For Newspapers

Go to http://www.Google.com and do a search for home business, internet business, global resorts network, reverse funnel system etc…

And work with those ads on page 1. They are on page one because they are pretty darn good. No need to reinvent the wheel here. Mix and match… you'll find plenty of good ads to work with.

Newspaper Advertising - Global Mentors Team

Benefits of Advertising in Newspapers:

* Mass media reach - target market penetration, target specific lifestyle segments, demographics, and geographic locations with wide reach.

* Immediate results - fastest print vehicle, quick turn around time, classified ads can often go in next day or within the same week.

* Inexpensive - reach a large group of people for the lowest cost.

* Permanence - readers can clip ads and refer back to them later

* Repeated exposure - 50% of professional adults read a newspaper daily, offering consistent exposure to your advertisement.

The Secret to Successful Newspaper Advertising

The secret to effective newspaper advertising is to create a profile of your target audience, locate exactly where you can reach this audience, then advertise in specific newspapers in that area.

Creating a Profile of Your Target Audience

Lifestyle - interests, hobbies, profession, desire to aspire

Demographic - income, net worth, home value, 75K - 120K, age

Geographic - neighborhood, zip code, city, state, country

How to Select the Right Newspaper

* Avoid going for the big score - smaller targeted papers are better papers with broad reach and large circulation in the beginning.

* Do your research - request a copy of the newspaper to review it's editorial content and classified section prior to advertising.

* Avoid free papers - free papers attract lower quality audience, inconsistent readership, newspapers with a paid circulation are best.

* Budget for longevity - look for an advertising rate that you can afford to run your ad for at least 6 weeks consecutively, advertise on prime days only at first Wednesday, Friday and Sunday issues.

How to Successfully Use Classifieds

* Create curiosity - never sell your product in your ad, design you ad with the intention of generating qualified inquiries.

* Sell the free info - always mention free information, a free package, or a free report in your classified ad.

* Use you website - provide a link to your website in your ad, be sure to promote the opt in offer for your lead capture.

* Get your ad in the top of the listings - Write your ad to get listed at the top of the classified listings - alphabetically.

* Differentiate yourself - look at what everyone else is doing and writing - do something different, stand out from the crowd.

* Use special text formatting - frame your ad in a box, use bold headlines, asterisks, dashes, underlines [Avoid Caps and Excessive Punctuation]

* Select a straight shot category - place your ad in the most appropriate category to what you are offering - no corner turning.

Ways to Save Money with Newspaper Ads

* Use print classifieds vs. display ads - more effect for lead generation

* Test your ad first, commit to longer runs after you experience success, negotiate a discounted rate for longer advertising terms.

* Place your test ads close to deadline - negotiate better rates.

* Ruthlessly edit your ad - use only powerful words and eliminate unnecessary language, keep it short and action driven.

A Formula for Newspaper Advertising

* Use you best performing ads from your online advertising campaigns.

* Test your ad forst - negotiate for the least expensive trial run with new newspapers, even if it is just for 1 day [Wednesday and Sunday] - or 1 week if it's less expensive.

* Duplicate your successful ads - find similar papers, similar markets, reaching a similar audience and duplicate your results.

* Increase your exposure in prime newspapers - If an ad produces great results in a paper with large classifieds, run the ad twice in the same classified section with different headlines and website URL's.

* Don't focus on the per lead cost with print advertising - measure your results/success in sales and profits, not leads.

Business Trade Journals - An Overlooked Resource

* Business trade journals reach a highly qualified professional audience, focused on business and improving their skills.

* Reach entrepreneurs, sales professionals, investors, any audience in an industry trade journal or association website.

* Reach entrepreneurs in magazines such as Entrepreneur, Fast Company, Inc., Fortune, Forbes, Business Week

Getting Your Ad Published

* Provide a company name and address to the newspaper sales rep.

* Talk about your interest in "long term" advertising rates.

* Do not mention anything about home business, network marketing, direct sales, or MLM in your ad copy or website URL.

* If the sales rep is hesitant, ask what company information is required and make arrangements to get her the info via fax.

* Avoid anything that sounds like a "get rich quick scheme" in your advertising - avoid too much talk about money, wealth, if you do mention money be specific ($250K Yearly).

* Don't give up easily, you'll uncover advertising goldmines by being more persistent and overcoming a few obstacles.

To Your Success,

Franco